Pentagram Visit

Last week some of my coursemates and I were shown around the London Pentagram building. The company is one of the frontrunners in Graphic Design and produce a wide range of work – see their website.
It was a great opportunity to get an inside glimpse of the company, although all current projects were understandably kept under wraps. The building itself is lovely and is clearly layed out with functionality in mind. There are meeting areas which can be made private by moveable wall panels. The building also includes a workshop which, although compact, is equipped with every tool you could need. It is interesting to see that a modern, and somewhat corporate company still values the need for such a resource.
Upstairs is where the magic happens – the design studios. My favourite aspect of pentagram is that graphic designers, product designers and architects work on projects together, allowing projects to take whatever shape seems to fit. It seems like a great place to work and I was thoroughly jealous of those who already had that privilege!

As well as taking the time to show us around, Pentagram gave us some parting gifts in the form of booklets of their work. Here are some highlights of ‘Pentagram Identities’:

I think this identity works well because of its subtlety. Due to the nature of the museum, I think the identity had to be subtle to ensure the museum did not intimidate or give out the wrong impression. The focus on the ‘x’ highlights the museum’s contents for those who know the relevance of an X(XX), without offending those more innocent or prudish.

This logo works well as it immediately communicates the attraction. From a glance you see animals and ‘ZOO’, and instantly understand what will happen here. The logo will also appeal to children without having to read – they see the silhuoetted animals and know where they want to see them for real!

This is a logo that I feel is less successful. I don’t really understand it and it looks very cheaply done. Perhaps that’s what they were aiming for, but it wouldn’t attract me to eat here.

I love the design of this kiosk. It is very imaginative and would stand out on any street from a distance. Top marks! However, I don’t think the logo packs the same punch. I only noticed the ‘F’ on the button after seeing the kiosk and reading the name of the client in the booklet. It just wasn’t clear enough for me. I like the concept of using the button in this way, but it doesn’t seem to have hit the mark.