New Musical Notation?

As someone who has studied classical music I was intriqued by Laia Clos of Mot Studio in Barcelona creating a new musical notation system consisting of coloured dots.

Above is her version of Vivaldi’s primavera (Spring), part of his Four Season’s concerto. I can imagine the classical music world scoffing with contempt at the suggestion that musical notation has been re-visualised (tradition, tradition, tradition…) so I can’t see this taking off. From what I can see this graphic lacks one of the key parts of musical notation that I think are vital for reading – the notes here do not go up and down! If anything that must be the most important thing to indicate how to play, especially when you are presented with the sheet music the day before opening night, which is often the case. Innovative notation techniques would be more suited to, and have been used for experimental music, but in the precise world of classical music needs something more instantly recognisable. I feel this is a place for the phrase, ‘if it ain’t broke, don’t fix it’!

Charting the Rich List’s Careers

CHI & Partners  created posters for the Sunday Times Rich List which charted the highs and lows of individuals’ careers with points on graphs which followed the shape of items in their pictures. It is a great idea and it reminds the viewer of the lives of the people in the list, thus sparking more interest in buying that week’s Sunday Times. My one critiscism is that the graphs do not appear to be accurate, but I don’t think that matters as they are informative in the text rather than the (non-existent) figures.

Here’s Alan Sugar’s famous ‘You’re Fired’ finger showing the growth of his career:

Land Rover’s Defender

As a fan of 3D and handmade design I was pleased to see Creative Review showcase Land Rover’s Adverts for their ‘Defender’. (See the article here)

This ad uses the recognisable setting of a well-stocked garage and suggests that the Defender is a necessary componant to have. The fact that it is shown as a tool suggests the vehicle is useful, reliable and sturdy. You can imagine the owner of the garage meticulously parking in front of the silhouette with pride.

This more recent advert moves on the usefulness of its predecessor and suggests the Defender can also be exotic, diverse and a great travelling companion. Also it appeals to a slighlty different audience, as it may be something relatable for those who aren’t as ‘handy’ or DIY-minded.

Marked For Life

This new campaign by 180 Amsterdam was created for SIRE to highlight the lasting effect parent’s words during divorce can hav e on their children.

I think the campaign is very moving and I can imagine it would strike a chord with parents in that situation. The photography is simple and the message is clear. Inspiring stuff.

There is also a tv advert (the ‘tattoos’ are written in Dutch but are subtitled in English)

YesYesNo – Nike – Run with your feet

YesYesNo developed software for Nike to promote their Run Free+ 2 City Pack (see the project here). The software recorded the speed, consistency and style of participants running and created ‘paintings’ which could be edited in terms of colour etc.

One of the ‘paintings’ with the participants name and details in the corner.

A screen shot of the editing process

Some of the imagery was also used on limited edition shoeboxes.

I think it is an interesting project and the resulting images look impressive, althougth they are really just abstract images rather than being informative.