40 ways to visualise

Lauren Manning has taken the same data (her personal food consumption) and visualised it in 40 different ways. Here are some of my favourites:

This simple idea of representing quantities by line weight communicates well.

The use of photography brings the subject to life.

This typographic version told me pretty much everything I need to know.

This one made me smile 🙂

It’s great to see the variety of ideas for representing the same information, and it reminds me to keep trying different angles for projects.

Land Rover’s Defender

As a fan of 3D and handmade design I was pleased to see Creative Review showcase Land Rover’s Adverts for their ‘Defender’. (See the article here)

This ad uses the recognisable setting of a well-stocked garage and suggests that the Defender is a necessary componant to have. The fact that it is shown as a tool suggests the vehicle is useful, reliable and sturdy. You can imagine the owner of the garage meticulously parking in front of the silhouette with pride.

This more recent advert moves on the usefulness of its predecessor and suggests the Defender can also be exotic, diverse and a great travelling companion. Also it appeals to a slighlty different audience, as it may be something relatable for those who aren’t as ‘handy’ or DIY-minded.

Marked For Life

This new campaign by 180 Amsterdam was created for SIRE to highlight the lasting effect parent’s words during divorce can hav e on their children.

I think the campaign is very moving and I can imagine it would strike a chord with parents in that situation. The photography is simple and the message is clear. Inspiring stuff.

There is also a tv advert (the ‘tattoos’ are written in Dutch but are subtitled in English)

Forsman & Bodenfors – Homemade is best

The winners of this years Brit Insurance Designs of  the Year goes to Forsman & Bodenfors’ ‘Homemade is Best’ book and iPhone app for Ikea. They produced them to encourage people to imagine themselves using their kitchens when shoppinging in the popular store. The images present 30 Swedish baking recipes in a wonderful minamilist, Japanese style, using the ingredients themselves. Being a fan of 3D and photography work, I think these pieces are wonderful and it is interesting to get more of an insight into Swedish cuisine, a cuisine not known about as much as others. I love how they have constructed the ingredients to create images and I imagine it was very fun to make! I must get my hands of a copy of this book and get baking!

See their website for further details and/or see them exhibited at the Design Museum now until 7th August!

The ingredients for Vaniljhorn

The finished articles.

In the book the ingredients are listed with text next to the image of them

and the method is written out in points next to the image of the results

 

These pieces remind me of German illustrator, Sara Illenberger’s papercut of Chilli Con Carne ingredients:

Although this piece did not actually explain how to make the dish!