Logo Tourist

Logo Tourist is a project by Risto-Jussi Isopahkala, creating famous landmarks out of the top 100 most valuable brands. Here are some of the results:

The Eiffel Tower

The Pantheon

Sacre Coeur

I think the images are quite interesting, although I would have liked to see a lot more thought behind it – he could have used landmarks from different cities/countries and used logos from companies started in those places, giving the project an informative edge. Also apart from the Eiffel Tower one, I’m don’t think I would have recognised what the landmarks are, even though I know the landmarks themselves.

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Pentagram Visit

Last week some of my coursemates and I were shown around the London Pentagram building. The company is one of the frontrunners in Graphic Design and produce a wide range of work – see their website.
It was a great opportunity to get an inside glimpse of the company, although all current projects were understandably kept under wraps. The building itself is lovely and is clearly layed out with functionality in mind. There are meeting areas which can be made private by moveable wall panels. The building also includes a workshop which, although compact, is equipped with every tool you could need. It is interesting to see that a modern, and somewhat corporate company still values the need for such a resource.
Upstairs is where the magic happens – the design studios. My favourite aspect of pentagram is that graphic designers, product designers and architects work on projects together, allowing projects to take whatever shape seems to fit. It seems like a great place to work and I was thoroughly jealous of those who already had that privilege!

As well as taking the time to show us around, Pentagram gave us some parting gifts in the form of booklets of their work. Here are some highlights of ‘Pentagram Identities’:

I think this identity works well because of its subtlety. Due to the nature of the museum, I think the identity had to be subtle to ensure the museum did not intimidate or give out the wrong impression. The focus on the ‘x’ highlights the museum’s contents for those who know the relevance of an X(XX), without offending those more innocent or prudish.

This logo works well as it immediately communicates the attraction. From a glance you see animals and ‘ZOO’, and instantly understand what will happen here. The logo will also appeal to children without having to read – they see the silhuoetted animals and know where they want to see them for real!

This is a logo that I feel is less successful. I don’t really understand it and it looks very cheaply done. Perhaps that’s what they were aiming for, but it wouldn’t attract me to eat here.

I love the design of this kiosk. It is very imaginative and would stand out on any street from a distance. Top marks! However, I don’t think the logo packs the same punch. I only noticed the ‘F’ on the button after seeing the kiosk and reading the name of the client in the booklet. It just wasn’t clear enough for me. I like the concept of using the button in this way, but it doesn’t seem to have hit the mark.

Stephen Doyle

I was introduced to Stephen Doyle’s paper sculptures through a Creative Review e-mail. I then followed their link to his company (Doyle Partners)’s website (link here) and looked through their work. I am a Creative Review subscriber and I find the regular e-mails are a great resource and constantly show me new interesting and varied work from designers, illustrators, artists and others around the world.

Here is some of Stephen doyle’s paper sculptures and work done by his company:

This is an interesting piece and a strong statement. I like the use of the book, however, think it would have been a nice touch to use the book the tank was made out of to stengthen the metaphor.

Here is another book paper sculpture. The complex interweaving structures remind me of Salvador Dali’s staircase paintings. I think what makes these sculptures so visually arresting is how well done they are. They are extremely neat and considered. Craftsmenship can often make or break a piece and it is certainly made in this case.

This is another of the sculptures which is made in a different way. I find this one interesting, although not as much as the others. I think this is partly because, in comparison to the previous pieces it does not seem to require as much craftsmenship or time. Also it does not have the charm of the printed pages. However I imagine if I saw it separately from the other pieces I would have been more impressed.

This is a Doyle Partners’ identity for a ‘green’ hotel. It is a simple but great idea. The identity instantly conveys the connection to nature of the hotel’s ethos and gives the impression of a natural and friendly, yet clean and considered environment.

This is a cover for David Byrne’s Look into the Eyeball album. It changes as you look at it from different angles so he ‘winks’ at you as you walk past. As the Partners’ website points out, this is a good ploy for a retail environment as it should catch the eye. It reminds me of souveniers I found fascinating as a child, which is part of it’s appeal. It is interesting to see a modern company using such a relatively old technique, and I think they have used it successfully to give the cover a surreal quality.

This is a spread from a photography book designed by Doyle Partners. I think it is just as a photography book should be – with full emphasis on the images themselves.