This is an example of a design which I feel misses the mark. Webb de Vlam‘s new business cards have been celebrated on the Beast Pieces blog for their bright and lively colours. I agree with this in terms of the above photo, but in practice, business cards are intended to be given one at a time, and a single one of the above cards may have a coloured edge, but otherwise they are quite plain! They are functional, but I don’t think the design would stand out to me if I was handed one.
Little Chef’s mascot ‘Charlie’ has been given a new outfit and has been robbed of his little platter thanks to Venture Three. Here he is in all his (new) glory:
His neck-tie has been replaced by a modern chef’s shirt and his hat has also taken on a more modern shape. But he still has the same posture and cheery little face.
Here’s the old logo for a comparison (is it just me or is he wearing a onesie here?):
I think this is an example of a good re-branding, as the logo has been updated so that it looks modern, but it is still recognisable as Little Chef for drivers approaching it on the motorway.
BrandToys.co.uk hails itself as ‘the world’s first brand visualisation tool’. The site creates characters, or ‘toys’, which represent the brand based on quantative data. Their diagram explains it like this:
The thing I like about this project is that the characters are not thought up by someone who will (maybe even subconsciously) have preferences and prejudices towards certain brands, they are created using data, so they are accurate and comparable. It is a very interesting project and certainly is more lively than spreadsheets and sales records.
As a fan of 3D and handmade design I was pleased to see Creative Review showcase Land Rover’s Adverts for their ‘Defender’. (See the article here)
This ad uses the recognisable setting of a well-stocked garage and suggests that the Defender is a necessary componant to have. The fact that it is shown as a tool suggests the vehicle is useful, reliable and sturdy. You can imagine the owner of the garage meticulously parking in front of the silhouette with pride.
This more recent advert moves on the usefulness of its predecessor and suggests the Defender can also be exotic, diverse and a great travelling companion. Also it appeals to a slighlty different audience, as it may be something relatable for those who aren’t as ‘handy’ or DIY-minded.
Logo blog, Logo Design Love featured an article based on O2’s branding, sparked by the following quote:
“With a brand like O2, its success lies in the richness and depth of its ‘brand world’, which features bubbles, colour, photography, and typography … you could remove the logo and still know the brand.”
— SIMON MANCHIPP
The article finishes with the question; ‘With what other identities can you remove the logo, yet still identify the brand?’ – which got me thinking…
After wracking my brains and looking around me, I have found the following answers to the question:
Number one has to be current ‘vintage’ favourite, Penguin books – just the simple bands of a colour and cream are so recognisable, especially the orange ones as that colour represents fiction, which are probably the most popular.
Another one that came to mind is Cadburys chocolate – who had their particular shade of purple trademarked (it is between two pantone shades)
Viktor Hertz has adapted some well-known logos to show what they truely represent. This idea has been done before, but it still makes me smile!
The last two are probably my favourites.
Emmanuel Romeuf is a French illustrator whose work for Gîtes de France I saw on another blog recently. His illustrations are fun and whimsical, and to me have that French, ‘Amélie’-type quirkyness and cuteness.