Charlie’s new outfit

Little Chef’s mascot ‘Charlie’ has been given a new outfit and has been robbed of his little platter thanks to Venture Three. Here he is in all his (new) glory:

His neck-tie has been replaced by a modern chef’s shirt and his hat has also taken on a more modern shape.  But he still has the same posture and cheery little face.

Here’s the old logo for a comparison (is it just me or is he wearing a onesie here?):

I think this is an example of a good re-branding, as the logo has been updated so that it looks modern, but it is still recognisable as Little Chef for drivers approaching it on the motorway.

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