Charting the Rich List’s Careers

CHI & Partners  created posters for the Sunday Times Rich List which charted the highs and lows of individuals’ careers with points on graphs which followed the shape of items in their pictures. It is a great idea and it reminds the viewer of the lives of the people in the list, thus sparking more interest in buying that week’s Sunday Times. My one critiscism is that the graphs do not appear to be accurate, but I don’t think that matters as they are informative in the text rather than the (non-existent) figures.

Here’s Alan Sugar’s famous ‘You’re Fired’ finger showing the growth of his career:


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