Marked For Life

This new campaign by 180 Amsterdam was created for SIRE to highlight the lasting effect parent’s words during divorce can hav e on their children.

I think the campaign is very moving and I can imagine it would strike a chord with parents in that situation. The photography is simple and the message is clear. Inspiring stuff.

There is also a tv advert (the ‘tattoos’ are written in Dutch but are subtitled in English)

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