As a fan of 3D and handmade design I was pleased to see Creative Review showcase Land Rover’s Adverts for their ‘Defender’. (See the article here)
This ad uses the recognisable setting of a well-stocked garage and suggests that the Defender is a necessary componant to have. The fact that it is shown as a tool suggests the vehicle is useful, reliable and sturdy. You can imagine the owner of the garage meticulously parking in front of the silhouette with pride.
This more recent advert moves on the usefulness of its predecessor and suggests the Defender can also be exotic, diverse and a great travelling companion. Also it appeals to a slighlty different audience, as it may be something relatable for those who aren’t as ‘handy’ or DIY-minded.