YesYesNo – Nike – Run with your feet

YesYesNo developed software for Nike to promote their Run Free+ 2 City Pack (see the project here). The software recorded the speed, consistency and style of participants running and created ‘paintings’ which could be edited in terms of colour etc.

One of the ‘paintings’ with the participants name and details in the corner.

A screen shot of the editing process

Some of the imagery was also used on limited edition shoeboxes.

I think it is an interesting project and the resulting images look impressive, althougth they are really just abstract images rather than being informative.


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