The winners of this years Brit Insurance Designs of the Year goes to Forsman & Bodenfors’ ‘Homemade is Best’ book and iPhone app for Ikea. They produced them to encourage people to imagine themselves using their kitchens when shoppinging in the popular store. The images present 30 Swedish baking recipes in a wonderful minamilist, Japanese style, using the ingredients themselves. Being a fan of 3D and photography work, I think these pieces are wonderful and it is interesting to get more of an insight into Swedish cuisine, a cuisine not known about as much as others. I love how they have constructed the ingredients to create images and I imagine it was very fun to make! I must get my hands of a copy of this book and get baking!
These pieces remind me of German illustrator, Sara Illenberger’s papercut of Chilli Con Carne ingredients: